The FMCA Community Impact Scholarship Social Media Campaign was strategically crafted to engage audiences across various platforms, tailoring content to each site's unique strengths. To introduce the new scholarship program, we utilized blog posts, podcast episodes, and short videos to showcase how health coaches positively impacted communities.

Scholarship applications required applicants to share how they would use the scholarship to make a difference in diverse communities through health coaching. The campaign theme was “building and improving communities.” We aimed to inspire prospective applicants to consider how they could use the scholarship to improve their community. Throughout the campaign, creativity and versatility drove our efforts to communicate the scholarship's mission and effectively encourage meaningful participation.