Resume

Content Writer & Social Media Manager

SEO and Content Writer with 8 years of experience. Background creative storytelling, social media management, content strategy, and research. Proven track record of increasing website traffic by 12%, email open rates by 20%, YouTube growth by 36%, and social growth by 33% monthly, excelling in collaboration, prioritization, and crafting engaging content to promote brand missions and values.

Core Competencies

Content Writing | Technical Writing | Inbound Marketing | SEO | CMS Systems | Google Analytics | Data Analytics |

Social Media Marketing | Cross-Functional Collaboration | Content Strategy | Social Media Strategy |

Email Marketing | Copywriting | Trend & Market Analysis | Brand Voice

Content Writer

Ingram Content Group | 2019 – Present

Crafted articles for weekly publication as well as monthly comprehensive lead-generating guides, journals, and resources tailored for writers, readers, and travelers. Produced weekly email newsletters and scripted content for Instagram. Developed curated booklists, recommendations, and themed articles aligned with audience preferences, industry updates, and social justice matters.

Key Achievements/Contributions:

  • Increased site traffic & email open rates by 15 -20% through SEO-optimized articles and email newsletters.

  • Boosted inbound marketing leads by leveraging untapped resources on social media platforms and content strategy.

  • Conducted comprehensive audience and market research to revamp an underperforming vertical, resulting in increased email open rates, marketing leads, and website traffic for that specific vertical.

Copywriter and Social Media Manager

Functional Medicine Coaching Academy | 2022 – 2024

Implement social media management on various platforms while developing diverse content to elevate reach, followers, and leads. Produce engaging content for educational blog posts, emails, newsletters, and landing pages to boost readership and open rates. Leverage professional expertise to optimize social media ads and boosts to drive higher attendance rates for events and webinars.

Key Achievements/Contributions:

  • Increased Instagram following by 33% by consistently posting high-quality content, utilizing relevant hashtags, and cross-promoting on other platforms.

  • Grew YouTube subscriptions and views by 36% by implementing SEO strategies for video titles and descriptions.

  • Executed a successful social media campaign across numerous platforms utilizing blogs, podcasts, videos, and other content, generating 450 applicants and 150 new leads and converting 250 MQLs to SQLs within two weeks.

Technical Writer

Optum | 2018 – 2019 & 2020 – 2022

Crafted processes, style guidelines, manuals, and resources for training documentation to streamline operations, enhance consistency, and provide accessible and standardized information and clear guidelines. Engaged in direct collaboration with clients to facilitate the implementation of innovative strategies. Ensured compliance with documentation by client, company, and government regulations.

Key Achievements/Contributions:

  • Created comprehensive user documentation, resulting in a 20% decrease in customer support tickets.

  • Managed database of historical records and documentation for 40+ call center locations.

  • Formulated documentation, established procedures, and oversaw data for corporate telephone migration.

Content Writer

Comicbook.com | 2016 – 2017

Maintained daily content of articles in news, entertainment, and pop culture to ensure steady flow of relevant and engaging content to keep audiences informed and entertained. Managed online platform content to increase viewership. Edited content for brand tone and style, grammar, spelling, and SEO across all articles.

Key Achievements/Contributions:

  • Achieved a 10% increase in website traffic by producing engaging articles and listicles.

  • Drove 13% growth in social media followers by developing shareable content for social media platforms.

Certifications

  • Social Media Marketing I & II Certification | HubSpot Academy 2024

  • Content Marketing | HubSpot Academy 2024

  • SEO Certification | HubSpot Academy 2024

  • Inbound Marketing | HubSpot Academy

Education

  • Master of Fine Arts Writing and Publishing | DePaul University – Chicago, IL

  • Bachelor of Arts in English | Viterbo University – La Crosse WI