Resume

Content Writer & Social Media Manager

Dynamic and results-oriented professional with extensive experience in writing engaging content and implementing strategic social media campaigns across various platforms. Track record of driving brand awareness, engagement, and conversion through compelling storytelling, creative copywriting, and leveraging analytics and insights.

Core Competencies

Content Writing | Technical Writing | Inbound Marketing | SEO | CMS Systems | Google Analytics | Data Analytics | Social Media Marketing | Cross-Functional Collaboration | Content Strategy |Social Media Strategy | Copywriting| Trend & Market Analysis | Brand Voice

Content Writer

Ingram Content Group | 2019 – Present

Crafted articles for weekly publication as well as monthly comprehensive lead-generating guides, journals, and resources tailored for writers, readers, and travelers. Produced weekly email newsletters and scripted content for Instagram. Developed curated book-lists, recommendations, and themed articles aligned with audience preferences, industry updates, and social justice matters.

Key Achievements/Contributions:

  • Increased online traffic 28% by revamping under-performing verticals to attract new audiences.

  • Boosted inbound marketing leads by leveraging untapped resources on social media platforms and content strategy.

  • Improved Instagram following by 31% within six months by executing a social media strategy focused on engaging content and community building.

Content Writer and Social Media Manager

Functional Medicine Coaching Academy | 2022 – 2024

Implement social media management on various platforms, while developing diverse content to elevate reach, followers, and leads. Produce engaging content for educational blog posts, emails, newsletters, and landing pages to boost readership and open rates. Leverage professional expertise to optimize social media ads and boosts to drive higher attendance rates for events and webinars.

Key Achievements/Contributions:

  • Boosted Instagram following by 35% by consistently posting high-quality content, engaging with the audience, utilizing relevant hashtags, and cross-promoting on other platforms.

  • Enhanced YouTube subscriptions and views by 36% by optimizing video titles and descriptions for search, promoting videos across social media, and encouraging audience interaction through comments and likes.

  • Enacted podcast strategy that substantially increased followers and plays by 55% within nine months.

  • Orchestrated a scholarship campaign on social media, while garnering 450 applicants, generating 150 new leads, and converting 250 MQLs to SQLs within two weeks.

Technical Writer

Optum | 2018 – 2019 & 2020 – 2022

Crafted processes, style guidelines, manuals, and resources for both public and internal use to streamline operations, enhance consistency, and provide accessible and standardized information. Formulated documentation, established procedures, and oversaw data for corporate telephone migration. Ensured compliance of documentation with client, company, and government regulations. Created detailed processes for document modifications to streamline workflow, as well as enhanced training by providing clear guidelines.

Key Achievements/Contributions:

  • Implemented clear and comprehensive user documentation resulting in 20% decrease in customer support calls.

  • Managed organization of historical records and documentation across company website for 40+ locations.

  • Worked directly with clients to implement new strategies and technology.

Content Writer

Comicbook.com | 2016 – 2017

Maintained daily content of articles in news, entertainment, and pop culture to ensure steady flow of relevant and engaging content to keep audiences informed and entertained. Managed online platform content with the aim of increasing viewership. Edited content to ensure standardization across all articles.

Key Achievements/Contributions:

  • Achieved 27% increase in website traffic by producing engaging articles and listicles.

  • Drove 20% growth in social media followers by developing shareable content for social media platforms.

Certifications

  • Social Media Marketing I & II Certification | HubSpot Academy 2024

  • Content Marketing | HubSpot Academy 2024

  • SEO Certification | HubSpot Academy 2024

  • Inbound Marketing | HubSpot Academy

Education

  • Master of Fine Arts Writing and Publishing | DePaul University – Chicago, IL

  • Bachelor of Arts in English | Viterbo University – La Crosse WI